SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility in organic search engine results. SEO involves creating content that targets specific keywords, optimizing web page titles and meta descriptions, submitting sitemaps to search engines, and ensuring that web pages are designed for both users and search algorithms. Additionally, SEO may include link building activities such as guest blogging and optimizing internal links.

SEO is an important tool for businesses to use in the digital age. It can help increase website visibility, improve search engine rankings, and generate more web traffic. Additionally, SEO can help create a more user-friendly website, which can lead to increased customer satisfaction and conversions. The ROI for SEO can vary depending on the business and the level of investment, but it can be a very effective tool for growing a business online.